What is email marketing?
Email marketing (Vietnamese: email marketing) is how you approach and promote your products / services by sending emails to reach and refer to customers.
What is email marketing?
You can define it in a simpler way: Email marketing is the use of email to develop a relationship with a prospect or customer with an appropriate stream of marketing communication. By sharing useful information and deepening relationships, you can convert leads into customers and drive sales.
This is a form of direct marketing, similar to direct mail marketing but email marketing is much more effective because of the fast speed on the internet and lower costs. Besides, it is also environmentally friendly as it is completely paperless.
Benefits of email marketing
If you buy an email list and send a bunch of messages to people you don't know, you probably won't see any benefit of email marketing at all.
In reality, however, email marketing is one of the best marketing channels when we identify potential customers and consider a strict budget.
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