1. YOUTUBE PARTNER PROGRAM COMPOSITION
Youtube advertising program has been operating with 4 main subjects. Include:
- Advertisers: People spend money to promote products and brands on Youtube
- Video makers: The video content creators post to Youtube
Viewers: People who take the time to watch videos that appear on Youtube
- Youtube: Operate the system, distribute ads
And the Youtube advertising program will work as follows:
Starting with video creators posting the videos they create on Youtube. At this point, advertisers want their ad videos, images or text to appear on these videos. And they contacted Youtube
Youtube received advertising money and began serving ads in videos. At this point, people who watch the video will approach these advertisements. If they are interested, spend time watching or interacting on the ad, Youtube will charge the advertiser. And share a part of this money with video makers
Thus, the principle of charging YouTube views is taking the advertiser's money, and sharing it with the video maker. Of course, advertisers also get what they need. And those who watch the video also have more good videos to watch
2. HOW TO CHARGE VIEW MONEY ON YOUTUBE
2.1 For advertisers
For Youtube advertisers will serve ads to them. At this time, if the ad video has a viewer (counted as 1 view of the ad), or clicks on the ad, Youtube will start to charge the advertiser.
The amount charged will be determined by:
- Form of fee: By view or interaction, displayed
- Industry, field: Depending on the industry, the advertising price will be different, the amount charged will be different
- Advertisers spend VND 5 million on the books to run video ads on Youtube
- If a Youtube view is charged at 500 VND, for example, 5 million VND will get 10,000 views
Youtube will charge based on 1000 views or interactions, and the advertising fee will be deducted from the amount that advertisers load into their Google Ads account.
2.2 For video creators
For YouTubers, if the ad displays along with the videos, and generates views and interactions, then YouTube will also charge and share the profits earned with its content partners.
And the amount shared here will be proportional: 55%: 45%
In which, 55% belongs to Youtube, and 45% belongs to YouTube's content partners
Thus, if advertisers pay 10 million for advertising, then 4.5 million will belong to YouTubers
This is a way to charge YouTube views to ensure maximum benefits for its content partners. For the sake of simplicity, video producers are making an absolute contribution to the growth of YouTube today
Before you pay attention to how Youtube charges for views, you should aim for the first thing: 3. CONDITIONS FOR CHARGE VIEW ON YOUTUBE
- Meet the monetization conditions for the channel (1000 sub and 4000 hours of watch)
- Link Youtube channel with Google Adsense account
Then, if the ads appear on your channel videos, you should be able to start making money
According to the formula: 1 CPM = 0.3 - 0.5 USD. In which: 1 CPM = 1,000 views
When you reach the threshold of 10 USD, you can receive money from Youtube every month. In the Vietnamese market, the amount of view calculated is not high compared to developed countries such as Europe or America
But if you try to work towards creating viral content, with many viewers, you can also make a decent amount of money from this video platform.
Youtube view money is calculated and paid to you based on every 1000 views, also known as 1 CPM. With 1000 such views you can get from 0.3 - 0.5 USD. The way of calculating money in Vietnam is like that, while the view overseas will be higher
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