Learn about Google Shopping advertising
Instructions for setting up Google Shopping
- Scheduled fetch
Learn about Google Shopping advertising
The form of Google Shopping advertising since its launch has gradually become the top trend because of what it brings to advertisers. Google Shopping Ads allows to display advertising products on the first line on the search results of each customer query about the product including price, image, supplier of that product. This method helps customers to purchase right on the information search page.
In fact, with the general mindset of the community, they will often find out about product information before buying online through search engines and the display of information, images, and prices. Google Shopping will help them make purchasing decisions more quickly. By displaying these basic product information streams, Google Shopping delivers a higher click-through rate than other conventional advertising forms. Based on Google statistics, an average of more than 80% of people use the search engine before making a decision to choose any product or service. What's more, most businesses see a 50% increase in revenue after implementing advertising with Google Shopping. Therefore, this is the commercial approach for all advertisers aiming to achieve sales.
See also: How to make Affiliate Marketing popular and effective in Vietnam
Instructions for setting up Google Shopping
To set up Google Shopping, you need to create a Google Ads account and a Merchant Center account. Next, you do the work of uploading data to the Google Merchant Center feed, there are many ways to upload data to the feed as below:
You can create a Google Sheet file in a Google template and fill out the product information.
You will create yourself a Feeds on your Website and enter the path of that file in this section, everyday Merchant Center will access and check the updates, you can set up this update schedule.
You have a file on your computer, you can upload it directly or upload it through many protocols such as: SFTP, FTP, Google Cloud Storage ...
With this method you will use the Shopping APIs of Merchant Center to submit product data directly. Every time there is an update or product deletion, the data will be automatically synchronized.
Normally, if you do not have too many products, using Google Sheet will be the fastest, simplest and most effective solution. You can also choose to import other products if it suits you the best.
After successfully uploading your data to your feed, link your Merchant Center and Ads accounts together, then take action with it.
Above are the sharing about Google Shopping by ADPIA
Hope the above information can be of help to you in the process of implementing Google Shopping affiliate.
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