Young people have a lot of creativity and you can start a business in many different ways, in this article we only focus on learning how to start a business with online sales.
Surely you are cooking in your own business projects that you know that online business has many advantages because you are also a part of this online world. Today, we will summarize in detail the most basic steps for you to create an effective online sales plan.
The first is the most important
How will you choose the product?
Many of you think that the online goods market is "transparent" which means that customers can evaluate and compare the quality of all products. However, this is only true to a relative extent. You can find a lot of products that cost more but sell better than those that are only cheap priority. That said, cheap price does not necessarily create customers.
The practical lesson shows that if you want to sell cheap goods, you can rent a counter at the night market, or rent a small shop on the shopping streets. Cheap will be the advantage, but your customers will compare and choose it with other stores. The comparison is what kills their buying action. For selling online, sometimes being cheap is a disadvantage.
Psychology of "cheap" buying must be good
". You also have to agree with me that there are many different types of goods on online tools today. Users are cheap, but cheap prices make them doubt your product. No customers. Which product wants to be a lab mouse so delete that mentality when they find your product.For example: Your customer is looking for a pair of shoes and they find it on 2 shops for 500k and 520k Surely they will go for 500k because the price there is cheaper Same same case with 2 identical shoes, priced at 500k and 650k Specs show that shoes with 650k will sell better Due to the buying mentality of the users, they suspect that for 500k they cannot own a pair of shoes and they can sell for 650k elsewhere. And from there they assumed that there could not be such a cheap price Why? Because no one wanted to be a lab mouse.
Another factor is the after-purchase service and care that worries users. They will spend more money on products when they think they can get services like: free shipping, warranty, return, .. while they are not sure to use it.
Reason number two: Selling too cheap makes your business difficult. I have met many of you who have this mindset when starting a business with a time business. The thought of selling cheaper than others makes you difficult for yourself. Agree that selling cheaper will have customers. But selling cheaper than the floor market, I guarantee you will not have much profit. The value of goods will be converted to money and you can use them for other jobs such as paying for transportation, utilities, staff, advertising ... if you cannot afford it. pay for it. That's why saying you kill yourself. 100 people who started with online sales and only 20 have survived a year in business. That is a very shield number.
Business is a battlefield, you sell cheaper than your competitors, they are willing to put down the price to kill your business. I will not say this to you with the following resources behind the fee, because you have never had to worry about capital, but business is an experience for you. For those of you who really start a business with your own hands, being price squeezed by competitors can kill your business. If you enter the market after other "big hands", slowly build brand, do not devalue.
The market on the internet is bigger than your imagination. I take Facebook as an example. There are hundreds of thousands of people selling fashion items on this social network and they are all making a profit. The market is very wide. You are not only cheap, but also quality is what they want.
Some of the above opinions of me are not an incentive for you to increase the price of the product compared to its actual value, but you should choose a reasonable price to avoid killing at the same time. With products with floor prices and stable markets, your participation can only bring along the prices that everyone has accepted. With special items, you can completely create yourself the floor you want.
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