What is Facebook Business?
You used to know Facebook is a popular social network around the world. Your Facebook account is a personal account (Personal Account) like millions of other Facebook users are using, used to connect, interact, chat with friends.
But did you know that, with each individual account, you can sign up for an additional type of Facebook account for business (Business Account) through that personal account, and it will not affect your account. personal account you are using. That means "register more", not register a business account will lose your personal account.
+ Personal Facebook account: Facebook Personal account: This is a popular account users are using, is the type of account representing an individual, with avatar, cover image, can like, share, comment, link you,… is generally the account you are using.
+ Facebook Business Account: Facebook Business account: A Facebook account that does not have a personal profile such as a personal account and cannot perform actions such as like, share, comment, talk, ... on Facebook. This type of account is only for managing Fanpage, creating Event, App and the important thing here is to manage advertising accounts, manage ads.
And your business account will be used for Facebook Business. Also known as a manager for businesses.
Business Manager is a separate area that helps you to professionally perform business management and business marketing support activities on Facebook. And you'll mainly use it to:
+ Create & manage Facebook, Instagram advertising accounts
+ Create & manage Fanpage system
+ Use many tools to support advertising, business management
+ Add & decentralize human resource management in business
+ Payment settings
+ And a few other functions
Should you use a personal Facebook account or a business to run ads?
Personal account can also create and run ads too, but the advice given to you here is to use a business account to run ads, the reason:
+ Be updated with the latest and earliest advertising features from Facebook
+ Get better support from Facebook Ads Team
+ Manage Fanpage better: For example, you have many Fanpages and manage on the same browser at the same time, and can always use your personal account at this time.
+ Good for businesses, can create a common password for management members.
+ Some other benefits that I will talk about when going into details.
So you should use a Facebook Business account to run ads, and this article will also guide you to use a Business account to run ads.
If you are using your personal account to run ads, do not worry, you can transfer it to your Business account.
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