Looks like this is a question that can be easily answered. After all, SEM took almost two decades to build its own definition. However, with the development of Google Adwords and other forms of advertising, the definition of SEM is now much broader than at first.
The term SEM - search engine marketing (search engine marketing) was popularized in 2001 by Daniel Sullivan, then the editor-in-chief of the Search Engine Land website. Daniel wants to describe SEM as all forms of search engine marketing, both natural (organic) and paid (paid). Even today, sometimes you will find the term SEM being used for every form of marketing related to search engines.
Both professional and online content also use the same term as search marketing. This usage sounds reasonable, but it is not.
And of course, other concepts that need to be mentioned when talking about search engines like SEO (search optimization), SEM, Search Marketing, etc. are not strange if the beginners feel confused about these concepts. together.
What is SEM?
SEM stands for Search Engine Marketing (Search Engine Marketing). And at the present time, SEM is described as a form of paid advertising (paid) to the top of the search engines.
SEM involves buying PPC (pay-per-click) that shows up on search engine results (SERP for short). Ads can be placed through Google Ads, Bing Ads or other search engines.
You know you're doing SEM when:
You pay search engines to get your page in the top 3 - you're doing SEM.
The metrics that were most interested in when implementing SEM were CPC (cost-per-click: cost per click_) and CPA (cost-per-acquisition: cost per purchase). These show how much money is spent on search marketing and whether the return is worth it. As you start implementing ads on search engines, consider how dynamic advertising can dramatically boost your SEM campaign.
Some of the other important terms used in the world of SEM include:
Dayparting (sorting time to show ads in a day)
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